If you are invisible in AI, you’re invisible.

2025 Wake-up call! If your brand isn’t visible in AI, meaning, surfaced by ChatGPT, Gemini, Claude, and the like, you’re invisible to a growing slice of your audience.

You may think search engine optimization (SEO) and paid search (PPC) is enough. But the playing field is shifting under all of us. If you don’t adapt, your visibility will shrink, not slowly, but fast.

Let’s look at what’s happening, why it matters, and what you need to do about it.

What’s happening now: AI searches are surging, clicks are evaporating

The explosion of AI usage:

• ChatGPT now handles ~2.5 billion prompts per day globally.
  

• ChatGPT claims ~800 million weekly active users.
  

• The move from prompt-based AI to “search within AI” such as ChatGPT Search & SearchGPT is underway.

But Google still dominates, for now:

• Google sees ~13.7 billion daily searches as of recent measurements. 
  

• But growth is uneven: most of Google’s evolution is now about integrating AI features (summaries, overviews) into its interface, not just organic link results.

More importantly, users are clicking less.

✅ In Google search pages that include an AI‐generated summary, users click external links only ~8% of the time versus ~15% for non-AI pages.

✅ In the U.S., “zero-click”, which is searches that end without visiting a result, rose to ~27.2% vs. 24.4% in the prior year.

✅Organic click-through rates are dropping. In the U.S, 40.3% clicked organic results in March 2025, down from 44.2% a year earlier.

✅ A Bain / Dynata consumer study found ~80% of consumers now rely on “zero-click” answers for at least 40% of their searches, and this reduces organic web traffic by 15–25%.

✅ SparkToro’s data suggests that only ~360 clicks per 1,000 Google searches in the U.S. reach the open web (i.e. about 64% of searches never produce a click to a site).

So yes: fewer people are clicking through to websites. More are staying in the AI “interface” itself, getting the answers right there.

Why being visible in AI matters more than ever

1. You lose the “middle click”
   In the old world, someone Googles a topic, finds your page, clicks through, and engages. Now, AI summaries or generative answers may answer the query before they ever reach your site. If your brand or content isn’t structured to be surfaced or cited by AI, you don’t exist for that user.
   

2. SEO is no longer enough, you need GEO
   The language is emerging: Generative Engine Optimization (GEO), optimizing not just for Google and SERPs, but for AI systems that decide what to include in their answers. That means thinking about metadata, content cues, structure, authority, and how AI models draw on your pages when generating answers.
   

3. Early movers gain disproportionate benefit
   Imagine if you were in the first wave of search engine optimization in the ’00s. The same opportunity exists now for being included, and cited, in AI responses. Brands that lock in early visibility in AI will be seen as authorities, they get the citations, they get pulled into AI-summaries, they get referenced.
   

4. AI visibility builds trust and discovery
   When AI cites you, it’s like getting premium exposure. Even for users who then click through, or check your site, having your name show up in the answer itself builds authority.
   

5. The tail effect across channels
   Being visible in AI doesn’t just help in AI. It strengthens your content, structure, and data, which in turn feeds back into SEO, user experience, and media exposure. It’s an anchor in a shifting ecosystem.

Your problem (and the opportunity)

If your content and website are optimized only for Google, or only for clicks, you're going to suffer. Over time:

• Fewer referrals from search.

• Less traffic.

• Less brand visibility.

• Fewer new leads and top-of-funnel discovery.

But on the flip side:

• The earlier you make the switch to become “AI-accessible,” the more you can capture the new top layer of attention.

• You can position your brand as one of the cited authorities in AI, which is far more powerful than just ranking #1.
  

What I built: your AI visibility audit tool

Because of all this, I built a tool (my “visibility in AI” audit) that:

• Shows you how visible your website currently is across AI models and search engines.
  

• Identifies gaps in how your content is being cited (or not).
  

• Compares your AI visibility vs your SEO visibility.
  

• Gives you access to my team to fix it for you.

And here’s the good news: I’m giving access to this tool FREE for a limited time, so you can see exactly where you stand, before the AI wave leaves you behind 👇👇

✅ What you should do this week

1. Run the AI-visibility audit on your domain >> CLICK HERE
   

2. Review the gaps — which pages aren’t being surfaced, which aren’t cited, what’s missing.
   

3. Fix the low-hanging fruit — restructure certain pages, optimise metadata with AI in mind, provide better authority signals.
   

4. Monitor over time — watch how your AI visibility improves (or not).
   

5. Iterate continuously — AI models change, so maintain a system to re-optimize.

Final word: we aren’t in the “maybe I’ll try AI visibility later” era. The shift is happening now. Visibility in AI is becoming the front door for attention and trust. If you’re not showing up, you’re losing.

Try the tool and get started on your AI domination journey today. Let’s make you visible, not just in Google, but inside AI itself.

— Matt