Nike ignored one email. It cost them billions

You’ve seen the story by now.

Nike had Lionel Messi in their boots for years.
18 years old. Already tearing defenders apart in Barcelona.
The future GOAT, sitting right under their nose.

Messi’s dad reached out.
Not asking for millions.
Just: “Let’s talk. Some gear. Some recognition.”

Emails sent.
Calls made.
Nike never replied.

Adidas did.

They moved fast, sent gear, flew reps, showed belief.
And the rest is history:

• 8 Ballon d’Ors

• 800+ career goals

• 4 Champions Leagues

• A World Cup

Every highlight, every viral photo, every “Messi moment”…
All in Adidas boots.

Nike didn’t lose Messi to money.
They lost him to negligence.
To attention failure.

One ignored email.
One lazy rep.
One missed moment that cost them billions in brand value.

Now, let’s stop talking about Nike.
Let’s talk about you.

You hit subscribe on my emails.
You follow me on socials.
You say you want more money, more deals, more freedom, more “no bollocks” clarity.

Then the email lands in your inbox and what happens?

• “I’ll read that later.”

• “I’m busy.”

• “I’ll save it for when I have time.”

Translation: never.

You’re Nike.
My emails are Messi.

I’m not saying every email I send will add £10 billion to your net worth.
But I am saying this:

• There are frameworks in there that will stop you burning years on the wrong things.

• There are deal stories in there that will show you how money actually moves.

• There are chances to work with me, get funding, or fix the exact bottleneck you keep moaning about.

If you’re ignoring that, you’re not “protecting your time”.
You’re just leaving upside on the table and calling it overwhelm.

This isn’t a product problem.
It’s an attention problem.

So here’s what I want you to do:

1. Open the last 3 emails I sent you.

2. Pick ONE thing you can apply this week, a message to send, a call to make, a change to your offer.

3. Hit reply to this email and tell me, in one line:

I actually read the replies.
If I’ve already made something that fixes your problem, I’ll send it to you.
If I haven’t, I’ll probably build it, and the people who replied will be the first to see it.

Stop being Nike.
Start answering the emails that can actually move the needle.