Being Sexy Isn't Everything! 😉

Flashy ideas won't save your business—focus on what actually works.

Matt Haycox
September 06, 2024

Too often, we get captivated by the allure of a business idea that seems sexy or trendy. It’s easy to see the potential and get caught up in the excitement of what could be. But let me tell you this: just because an idea is “sexy” doesn’t mean it’s the right fit for you.

Tip Of The Week:

The best business ventures align with your unique skills, experience, and passions.

Chasing a flashy concept without considering whether it plays to your strengths usually leads to failure. Success in business isn’t about having a great idea; it’s about how you execute it. To execute well, you’ve got to be brutally honest with yourself:

Are you ready to tackle the challenges this venture will throw at you?
Do you have the knowledge, resources, and drive?
Or are you just forcing a square peg into a round hole because the idea seems cool?

Reality check: The most lucrative opportunities are often the ones that align with who you are, not what’s trending right now.

"The most successful entrepreneurs know when to walk away from an idea that doesn't suit them—and focus on the ones that do."

It’s not about giving up on ambition. It’s about channeling it into the right places. The most successful entrepreneurs understand their limitations. They know that building something sustainable and meaningful takes aligning with what they’re good at, not chasing every shiny object that pops up.

Before you dive headfirst into the next big thing, take a step back and ask yourself:

Is this the right idea for me?
Does it play to my strengths, or am I attracted to it for the wrong reasons?

Answering those questions honestly could be the difference between success and failure in your entrepreneurial journey.

Want to stop chasing shiny ideas and start building something that actually works?

If you've got a question like this week's subscriber—“Should I go after a profitable idea even if I’m not passionate about it?”—or you're stuck trying to figure out if your current business idea is aligned with your strengths, let’s talk.

Here’s why you should:

Here’s the deal:

💸 £500M Lent: I’ve helped fuel the success of countless small businesses, so I know what it takes to get real results.

🏦 Bounce Back Pro: From bankruptcy to running multiple 8-figure companies, I’ve been through it all.

💪🏻 Leadership Tested: I’ve led teams of 500 and thrived in 7 industries, so you can trust I’ve got practical, real-world advice.

💡 No Bullshit, Just Strategy: I don’t sugarcoat. You’ll get actionable advice that’s tailored to your goals.

If you need a quick hit or how-to, book a 15-minute session with me here. If you’ve got a bigger problem—like figuring out why your business isn’t performing, defining your strategy, or dealing with a struggling venture—book an hour session with me here.

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