❤️‍🔥 Marketing is Just Like Dating—So Stop Asking Cold Leads to Marry You!

Most businesses market like absolute amateurs.

They show up, scream "BUY MY STUFF!" at complete strangers, and wonder why no one gives them any money.

That’s like walking up to someone on the street and asking them to marry you.

🚨 It doesn’t work.

Because in business, just like in dating, relationships need to develop over time.

When marketing, you need to warm people up before you try to close the deal.

Here’s how it really works—and why most businesses are doing it completely wrong.

❤️‍🔥 The 3 Types of Traffic (And How to Treat Them)

There are three types of people who come across your business:

1️⃣ Cold Traffic = Tinder Matches

👉 These people have no idea who you are.
👉 You’re just another face in the crowd.
👉 They have zero reason to trust you.

Think of Tinder. You see a profile. You make a split-second decision based on what you see.

That’s exactly how cold traffic behaves.

They’re scrolling, barely paying attention, and if you don’t immediately grab their interest, they’ll swipe left and move on.

How to market to Cold Traffic:
✅ Use eye-catching hooks & headlines.
✅ Offer value first—don’t ask for a commitment.
✅ Give them a reason to keep paying attention.

Mistake businesses make?
❌ Proposing marriage on the first swipe.

“Hey, you don’t know me, but wanna buy this $2,000 product?”

That’s like messaging someone on Tinder with:
💬 "Let’s get married and have three kids."

🚨 Creepy. Too much, too soon. Hard pass.

2️⃣ Warm Traffic = The Second Date

These people know who you are.

Maybe they:
✅ Clicked an ad but didn’t buy.
✅ Followed you on social media.
✅ Joined your email list but haven’t purchased.

They’re interested, but skeptical.

They’re watching to see if you’re worth their time.

One wrong move, and they ghost you forever.

How to market to Warm Traffic:
🔥 Build credibility—show them proof that you’re legit.
🔥 Give them more reasons to trust you.
🔥 Provide social proof, testimonials, and case studies.
🔥 Keep the conversation going—stay on their radar.

Mistake businesses make?
❌ Moving too slow.

If someone shows interest, you can’t just sit back and wait.

It’s like texting after a great first date:
💬 "I had fun! Let’s go out again sometime."
...then never following up.

🚨 Momentum dies. The lead goes cold. You lose them forever.

Warm traffic needs nurturing. Keep them engaged, and guide them to the next step.

3️⃣ Hot Traffic = Netflix & Chill

These are your ride-or-die customers.

They:
🔥 Already bought from you.
🔥 Trust you.
🔥 Are happy to keep spending money with you.

They don’t need convincing.
They already know your worth.

This is the long-term relationship.

At this stage, they’re ready for the next commitment.

How to market to Hot Traffic:
🔥 Offer premium upsells & exclusive deals.
🔥 Reward them with VIP treatment.
🔥 Make them feel like insiders.
🔥 Keep delivering consistent value.

Mistake businesses make?
❌ Forgetting about their best customers.

Most businesses obsess over getting new leads—but completely ignore their existing buyers.

That’s like being in a long-term relationship and never making an effort anymore.

They WILL leave you if you stop showing love.

Hot traffic is where the real money is.
🚨 Your best customers will spend the most—if you treat them right.

🤦‍♂️ Where Most Businesses Go Wrong

The biggest mistake?

Treating Cold Tinder Traffic like Netflix & Chill customers.

They’re asking complete strangers to buy immediately—no trust, no relationship, no value.

🚨 No wining & dining. No foreplay.
🚨 Just straight to "Wanna buy my stuff?"

That’s why they’re getting ignored.

Because marketing isn’t about shouting louder.
It’s about moving people through the relationship stages.

🔥 Grab attention.
🔥 Build trust.
🔥 Warm them up.
🔥 Close the deal at the right time.

Do this right, and you’ll never struggle for sales again.

🚀 Final Thought: Stop Being the Desperate Salesperson

Think of your business like dating.

Would you walk up to someone and ask them to marry you before they even know your name?

Of course not.

So stop doing it in your marketing.

👉 Treat Cold Traffic like Tinder matches. Intrigue them. Hook them in.
👉 Treat Warm Traffic like a second date. Build credibility. Keep them engaged.
👉 Treat Hot Traffic like Netflix & Chill. They’re already in—just keep them happy.

Do this right, and closing sales will feel effortless.

Do it wrong, and you’ll keep getting blue ticked!

Your move.

Until next time,
Matt "Marketing Cupid" Haycox 🚀

🎙️Another Week On the Pod!

🎧 Chris Voss: How to Negotiate Like an FBI Agent & Get More of What You Want!
What if you could convince anyone to say yes—without them even realising it? Chris Voss, former FBI hostage negotiator and author of Never Split the Difference, shares the exact techniques that will make you more persuasive in business, relationships, and everyday life. If you want the upper hand in any deal, this is a masterclass in negotiation.

WATCH NOW 👇🏼

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