Stop searching for the one perfect video, ad, or post that’s going to make people instantly buy from you.

It doesn’t exist.

Just like there’s no magic pickup line that works on everyone in dating, there’s no one-shot strategy that instantly convinces people to trust you and buy from you.

People don’t fall in love—or open their wallets—after one interaction.

They need repeated exposure.
They need to see you multiple times.

It’s called familiarity.

And if you’re not using it in your business, you’re leaving money on the table.

 🔥Familiarity = Trust = More Sales

Humans are wired to gravitate toward what’s familiar. 

👉 The more people see you, the more comfortable they feel with you.
👉 The more comfortable they feel, the more they trust you.
👉 The more they trust you, the more likely they are to buy from you.

This is why big brands like Coca-Cola, Nike, and Apple spend millions every year just to stay in front of your face.

They’re not selling you anything new. 

They’re just reminding you they exist—so when it’s time to buy, you pick them over someone else.

You need to do the same.

📈 How to Make Familiarity Work for Your Business

🚀 Stop obsessing over the “perfect” video, post, or ad.
🚀 Instead, show up consistently.
🚀 Create content every day, even if it’s not perfect.
🚀 Stay in front of your audience as much as possible.

Because the more familiar you are, the more they buy from you instead of the competition.

That’s how money is made.

So, think about that—and apply it to your business.

Until next time,
Matt "Make Them Remember You" Haycox 

🎙️This Week On The Pod!

This week on No Bollocks with Matt Haycox, I’ve served up two game-changing episodes you simply can’t afford to miss!

🚀 THE FUTURE OF WORK & AI

Wes Hattingh: The Remote Work Revolution & How AI is Changing Everything
Work is evolving at lightning speed, and if you’re not adapting, you’re already behind. Wes Hattingh breaks down why remote work is here to stay, how AI is reshaping industries, and which business models will dominate the next decade. Get ahead of the game now.

Here's what YOU WILL learn:
▶ Why remote work is here to stay (and why some companies will fail at it).
▶ AI is replacing more jobs than you think—here’s how to stay ahead.
▶ The business models that will THRIVE in the next decade.
▶ From a tough childhood to tech entrepreneur—Wes’ insane journey.

📚 SOCIAL MEDIA & PERSONAL BRANDING

Dakota Robertson: How to Turn Tweets Into a Six-Figure Business
Want to build a personal brand that prints money? Dakota Robertson, the Twitter ghostwriting king, shares how he went from broke college student to making $50K per month crafting viral content. Discover the secrets behind viral tweets, the biggest mistakes people make on social media, and whether AI will replace ghostwriters.

If you’re serious about monetising your brand, don’t miss this one.

🚨 Don’t miss these episodes. These are the conversations you’ll look back on as the turning point in your entrepreneurial journey.

Want to work with me? Need my help?

I’ve been where you are—struggling with decisions, distractions, and scaling pains. Whether you need clarity on your next move, help building a strategy, or funding to fuel your growth, I can help.

Here’s how:
📞 Coaching with me: Real, no-bullshit advice tailored to your business. Book a 15 minute power coaching call here.
📈 Work with my marketing team: Build a brand that gets results here.
💸 Get funding: Access funding to scale and thrive. Click here.
🎙️Podcast with me: Let me intro you to my audience and blow up your brand! Click here

💡 Let’s cut the bollocks and get to work. Book a call today, or reach out to my team, and take the next step toward making your business unstoppable!